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Welcome Shira!

I’m thrilled to announce that Shira Abramsky has joined Le Daveed to help us on product development and supply chain projects as we approach product launch over the next number of months. Shira spent the last 8 years at Marc Jacobs (New York), Aldo, and Danier, exclusively in the bag space. She’s exceptionally talented.


I wasn’t looking to bring someone aboard when Shira was introduced to me, out of the blue, by someone who was inspired by our story. Shira wasn’t looking for a new gig either. I met Shira for coffee before work. I had about 8 bags with me that I was taking into the office for analysis, and Shira dove right in. It was immediately clear how quickly Shira grasped and was excited by our mission, how sharp she was in product development, and generally, what a nice person she is.


She’s already being challenged – like, for example, to develop a supply chain that respects the environment in a way that’s also economical for the company.
You can reach out to her at shira@ledaveed.com. Glad to have you on the journey, Shira. Welcome, and congrats!


Be sure to join our journey as we build this fashion company from scratch. Follow us on Facebook, Instagram (@ledaveed) and join our subscriber list at ledaveed.com for future discounts and updates.


PS: Since this post is about people: our philosophy on people, as per our core values, is around empowerment. A bunch of you are asking what the story is behind the intern who quit after their first day. (I mentioned this in a post last week which you can read here bit.ly/August4-LeDaveed).


My view is that people should be empowered to shape their roles in the company so that they can gain experience that is fulfilling for them. I challenge them to set stretch goals, give them a lot of ownership and autonomy, and view them as partners instead of subordinates.


It’s a philosophy I learned in part from Liz Wiseman and her best-selling book Multipliers. It’s a convincing philosophy because (1) it’s good for business (companies that adopt this philosophy are actually 2x more productive than those that do not); and (2) I believe it’s the right way treat others so they can maximize their potential. We want to work with people who not just pay lip service to our values, but want to dive in and live them with us.


The key aspect in the intern’s quitting was that “it really didn’t feel like the right fit” to them. It’s hard to know exactly why (especially only after working 5 hours), but I will hypothesize that it was around this philosophy.


Values bring the right people into the company, and drive the wrong people out.
Thanks for reading, and we'll update you again soon!